I help startups turn complex products into clear positioning, sharp GTM strategies, and messaging people
actually remember.
About me
I’m a copywriter turned product marketer with an unhealthy obsession with making complicated things make sense.
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I’ve worked across nuclear waste, fintech, AI, and Web3—turning complex, regulated, and emerging tech into stories people actually care about. Stories that feel human and hard to ignore.
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I move fast, thrive in ambiguity, break very little, and know how to push clarity without pissing off legal.
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Sometimes the dog helps.
What I do
Product Discovery Support
User research, competitive analysis, and market validation to pressure-test ideas before they ship. Clear inputs that shape product direction, prioritization, and differentiation.
Positioning & Messaging
Positioning frameworks, ICP definition, value propositions, and core messaging. Turn complexity into language that’s easy to use across product, marketing, sales, and leadership.
Go-To-Market Strategy
GTM planning, launch strategy, and channel alignment built for adoption. A clear plan that connects product, marketing, and sales around how the product actually wins.
Sales & Launch Content
Launch and sales assets that explain the product clearly and consistently. Pitch decks, one-pagers, internal FAQs, email flows, and supporting docs—built to move fast and survive legal review.